Designer Niels Bendtsen debuts new designs at Salone del Mobile Milan Fair

Posted by: on Apr 15, 2011 | No Comments

Designer Niels Bendtsen debuts new furniture designs for Bensen and Poliform, including his latest design for Poliform – the “Tokyo Chair” –  at Salone del Mobile Milan Fair April, 2011

Designer Niels Bendtsen debuts new designs at Salone del Mobile Milan April, 2011

Poliform officially launches the “Tokyo Chair” by Niels Bendtsen

For Immediate Release – Vancouver, BC  April 2011 – Designer Niels Bendtsen is honoured to be debuting the BENSEN collection at the Salone del Mobile Milan Fair April 12 to 15, 2011. Quietly asserting a sophisticated and elegant aesthetic, the BENSEN result is a timeless modern design that derives luxury from perfect utility, quality and simplicity.  The BENSEN collection can be viewed in Hall 8, Booth B31.

Also at the Milan furniture fair, Niels Bendtsen is launching his first design for Poliform – the “Tokyo Chair.”  Its elegant, simple, yet sophisticated design is characterized by two key influences: a deep appreciation of contemporary Japanese design and architecture, and the exploration of key Scandinavian archetypes. The “Tokyo Chair” can be viewed at Poliform’s booth in Hall 5 at the Salone del Mobile.


BENSEN Italy is a new partnership between Danish designer Niels Bendtsen (founder of BENSEN, Canada) and Paolo Chiarot (former co-owner and Director of Horm srl). BENSEN Italy was established in early 2010 to service the European market and produces new designs at its own facility in Italy. BENSEN Italy products offer a subtle type of luxury that eschews unnecessary embellishments and indulgent details.

Born in Denmark,  and based in Vancouver, Canada, Niels Bendtsen has received several accolades, including the induction of his Ribbon chair into New York’s MOMA permanent collection, and his work has been featured on a Canadian stamp celebrating industrial design. As the recipient of the 2006 British Columbia Creative Achievement Award of Distinction, Bendtsen has successfully achieved a balance between affordability, aesthetics and quality in his designs.

BENSEN will also be showing at the ICFF in New York in May.

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Media Contact: Tanya Tweten   t. 604-872-2352   e. info@promoteratheart.com